Korean fashion has been making waves in the global fashion industry, with its unique blend of traditional and contemporary styles. In this article, we will explore  top Korean fashion brands that Kpop celebrities love and you need to know in 2023. From bold and edgy designs to elegant and timeless pieces. These brands are redefining the fashion scene and creating a name for themselves beyond South Korea’s borders.

MARITHÉ FRANÇOIS GIRBAUD

Marithé François Girbaud is a Korean fashion brand that seamlessly combines avant-garde aesthetics with functionality. Their designs are known for their experimental silhouettes and innovative use of fabrics. Drawing inspiration from art and architecture, MARITHÉ FRANÇOIS GIRBAUD’s collections often feature asymmetrical cuts, geometric patterns, and unexpected combinations of materials.

Founded by French designer François Girbaud and his wife Marithé in 1969, the brand has been a pioneer in the Korean fashion industry for over five decades.MARITHÉ FRANÇOIS GIRBAUD takes pride in its commitment to sustainability, using eco-friendly materials and implementing ethical production practices.From statement-making dresses to unique outerwear, their pieces are perfect for fashion enthusiasts who want to make a bold fashion statement.

 

View this post on Instagram

 

A post shared by Joy (@_imyour_joy)

JOY, a member of Red Velvet, uploaded a selfie wearing a beret on her Instagram. This immediately caused a sensation, resulting in a high demand for the product. The beret was also sold out in Korea at one point in time. 

 

View this post on Instagram

 

A post shared by J (@jennierubyjane)

Not only berets, but MARITHÉ FRANÇOIS GIRBAUD’s brand LOGO T-Shirt is also popular. Jennie, a member of BLACKPINK, is one of the brand’s fans.

Mardi Mercredi

Mardi Mercredi, which means “Tuesday” and “Wednesday” in French, embodies the relaxed and comfortable daily life in France. The brand captures the country’s romantic sensibility by incorporating diverse colors and materials into its designs, infusing them with unique value. By blending laziness and willfulness into casual clothing, Mardi Mercredi allows for a variety of daily life experiences. The liveliness, freshness, and cuteness in Mardi Mercredi’s style has achieved a classic status in the fashion industry. It continues to shine as a masterpiece in the fashion trend.

 

View this post on Instagram

 

A post shared by tiffany young (@tiffanyyoungofficial)

Mardi Mercredi has also gained attention on social media worldwide. It has been endorsed by popular actress Jin Gaoyin and other artists, including IU, IVE’s Zhang Yuanying, Tiffany, and Red Velvet’s Yeri. Mardi Mercredi’s products have become indispensable, making it a hot topic in the fashion circle.

Tamburins

Tamburins, a popular fragrance care brand from South Korea, is actually a new branch of beauty makeup created by IICOMBINED2, a subsidiary of the well-known sunglasses brand Gentle Monster. In 2017, Tamburins was born, gaining attention from celebrities. The brand originated from a desire for sensory experiences and a minimalist art aesthetic. It produces a range of fragrances and skincare products with modern design elements and a focus on skin wellness. 

 

 

View this post on Instagram

 

A post shared by J (@jennierubyjane)

Aside from the feminine packaging of previous beauty products, Tamburins offers a range of modernist-inspired bathing milk, hand cream, and home fragarance that can serve as aesthetically pleasing decorations for the home. The fragrances are derived from natural wood and citrus scents, providing a versatile and widely appealing experience. These items can be stacked and customized according to personal preference. Their popularity extends beyond just Jennie, as many Korean stars like HyunA and even Hollywood celebrities express a desire to own and carefully collect Tamburins

O!Oi

O!Oi is a Korean fashion brand that embraces streetwear aesthetics and youthful energy. Known for their edgy designs and bold prints, O!O1 captures the spirit of urban fashion and urban lifestyle. Their oversized silhouettes, graphic patterns, and vibrant colors that cater to those who want to make a statement and stand out from the crowd.

O!Oi believes in the power of self-expression through fashion and encourages wearers to embrace their individuality. The brand collaborates with emerging artists and designers, resulting in unique and cutting-edge collections that push the boundaries of streetwear.O!O1’s designs are definitely perfect for fashion enthusiasts who want to make a statement and showcase their urban style.

 

View this post on Instagram

 

A post shared by O!Oi (@oioikorea)

 

View this post on Instagram

 

A post shared by Blackpink Trends (@blackpinktrends)

In conclusion, these Korean fashion brands are redefining the fashion landscape with their unique aesthetics. Whether you’re a fan of avant-garde experiments or prefer minimalist elegance, there is a Korean fashion brand that suits your personal style. Keep an eye on these brands in 2023, as they continue to shape the future of the fashion industry. 

Recommended Articles